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Digital marketing encompasses all types of marketing and advertising online, including search engine optimization (SEO), paid search, social media marketing, and email marketing. It’s goal is to promote a brand online.
Various types of digital marketing to consider include SEO, content marketing, paid advertising, social media marketing, paid social media advertising, and email marketing.
Many digital marketing tools are available, though the main ones that are widely used by most digital marketers nowadays include Google Analytics and Google Search Console.
Google Analytics is a data analysis platform that offers a detailed look at a website’s metrics, such as its traffic, users’ time on site, and the like. Google Search Console also offers a detailed look at a site along with its more technical, backend details.
When developing a digital marketing strategy, first define your goals. Then, evaluate your current digital marketing strategy, create buyer personas, and create specific plans for SEO, content, social media, and email. Finally, analyze your digital marketing campaign’s results and make adjustments to improve.
There are many benefits to digital marketing that businesses should seriously consider.
Digital marketing can help you increase your site’s traffic, engage with your audience, generate leads, and boost sales. These can help boost a brand effectively online and help it reach and engage with new audiences.
Absolutely. Digital marketing can be used to increase website traffic and conversions, leading to higher sales. This can be accomplished in a number of ways, including through SEO, paid advertising, email marketing, and much more.
Bookkeeping is the process of cataloging any type of financial transaction for a business.
Bookkeeping is generally divided into two types: single-entry and double-entry. Single-entry simply involves recording a transaction once, while double-entry involves recording transactions and classifying them as either debit accounts or credit accounts depending on the specific nature of the transaction.
Generally speaking, bookkeeping is a transactional and administration system that records and catalogs day-to-day financial transactions, such as sales, payments, and receipts. Accounting, on the other hand, is somewhat more subjective and seeks to provide more insights than just traditional bookkeeping.
A profit & loss (P&L) statement is a financial summary of a firm’s revenue, costs, and expenses during a specific period of time, typically a quarter, year, or fiscal year. They’re important because they offer crucial information about a company’s financial health and ability to generate a profit.
Accurate bookkeeping is important because it allows companies to better understand their financial health and make important decisions about their future. By understanding their finances clearly, businesses can evaluate opportunities for growth more effectively both now and in the future.
Callens Management handles all aspects of bookkeeping for your firm, including monthly income statements and balance sheets, profit & loss statements, working with Quickbooks, and accurately tracking your expenses and revenue.
An income tax is a form of taxation levied by a government on an individual or business’ earning from the prior year. An individual or business’ tax liability is usually determined by how much money they earned.
Payroll taxes are taxes paid on the wages and salaries of employees and used to fund government social programs such as Social Security, Medicare, and unemployment insurance.
The Federal estate tax is applied to the transfer of property upon the death of its owner. As of 2020, the Federal estate tax is only assessed on estates worth more than $11.58 million.
A tax deduction, also known as a tax writeoff, is an expense that can be deducted from a business’ taxable income, allowing companies to lower their tax bill. Numerous deductions are available for small businesses, including for advertising expenses, depreciation, interest, education, moving expenses, and more.
Callens Management can handle all of your Federal, state, and local taxes. We also pair our tax services with our bookkeeping services to give you a personalized experience and to help you maximize your tax savings.
A capital gains tax is a form of taxation on the growth in value of an investment that’s been sold.
CFO services can help your firm manage its cash flow, guide its financial growth strategy, develop a long-term plan for financial growth, budget effectively, forecast future growth, measure return on investment, and weigh financial risks versus benefits.
Callens Management can assist your firm with its long-term financial strategy and approach, comprehensive Pitchbook narrative and design, performance discussions, and cash flow optimization.
Your company should consider getting CFO services if:
While accountants and bookkeeping services are typically mainly concerned with taxes and recording financial transactions, CFO services focus on optimizing financial growth, budgeting, financial strategy, growth projections and cash flow management.
CFO services that your business may want to consider include budgeting assistance, cash flow optimization, financial strategy, forecasting, growth and expansion advice, and more.
A CFO (Chief Financial Officer) is responsible for managing a firm’s finances. Their main duties include financial planning, keeping tabs on cash flow, analyzing a company’s financial strengths and weaknesses, and developing growth strategies.
Often, businesses aren’t sure which insurance plans are best for them. Getting outside advice can help them determine which ones will be the most comprehensive and cost-effective for their particular business, making it easier to choose a specific plan.
Certain types of business insurance are required by most state governments.
Specifically, these often include the following:
Callens Management helps your firm navigate the insurance market and offers advice on which types of plans can best protect your company from insurance claims.
Workers compensation insurance provides financial support for employees who were injured or made ill while on the job. It’s required by most U.S. states.
General liability insurance is a type of insurance that protects your business against general liability claims, such as claims of bodily harm on your business property.
Callens Management can help you choose a plan that best fits your business’ needs, files the necessary paperwork, and ensures that it integrates with your payroll without any issues.
There are three types of 401(k) plan designs: standard profit sharing plans, Safe Harbor profit sharing plans, and SIMPLE 401(k)s.
Standard plans give companies lots flexibility to make matching contributions and vesting schedules, while Safe Harbor plans are very similar, but outright require that employers contribute to their employees’ accounts. SIMPLE plans are available to small businesses with fewer than 100 employees and are similar to Safe Harbor plans, requiring employer contributions with immediate vesting. However, they’re generally stricter when it comes to start and end dates.
401(k) setup for businesses typically requires the following steps:
Some key factors to consider include:
A 401(k) is an employer-sponsored, tax-advantaged retirement savings account that employees can contribute to. Employees make contributions via automatic payroll withholding, and their employers have the option to match some or all of their contributions if they choose to do so.
Two types of 401(k)s exist: Traditional 401(k)s and Roth 401(k)s. Traditional 401(k)s allow employees to reduce their income taxes with their contributions, though they have to pay taxes on the contributions themselves. With a Roth 401(k), employees pay taxes on their contributions, but withdrawals can be made tax-free.
Callens Management can offer legal advice and assistance for your business to help it navigate various laws and potential legal challenges.
Professional legal support can help businesses achieve their goals and overcome legal issues with experienced advice.
Businesses may run into legal issues for a wide variety of reasons and be unsure of where to turn for help. By using professional legal support, your business can better handle any legal issues that may arise and successfully navigate through Federal, state, and local laws and regulations.
Businesses can run into a number of legal issues, a few of which include:
Yes. Businesses may be classified as partnerships, sole proprietorships, limited liability companies, cooperatives, or various types of corporations. In each case, how the business is classified in terms of its structure has legal implications in numerous ways that should be taken into account before its officially established.
Yes. Whether an employee is classified as a full-time employee, part-time employee, contractor, or temp worker can have legal implications that should be taken into consideration.